IMARC Group has recently released a new research study titled “South Korea Wine Market Size, Share, Trends and Forecast by Product Type, Color, Distribution Channel, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Wine Market Overview

The South Korea wine market size reached USD 9,683.51 Million in 2024.
Looking forward, the market is projected to reach USD 13,257.43 Million by 2033, exhibiting a CAGR of 3.6% during 2025–2033.

Market Size and Growth

  • Forecast Years: 2025–2033
  • Historical Years: 2019–2024
  • Market Size in 2024: USD 9,683.51 Million
  • Market Forecast for 2033: USD 13,257.43 Million
  • Market Growth Rate (2025–2033): 3.6% CAGR

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Key Market Highlights

✔️ Rising wine consumption driven by lifestyle changes among Millennials and young professionals
✔️ Expansion of online retail channels and convenience stores boosting wine accessibility
✔️ Growing popularity of wine education programs, tasting events, and influencer-driven promotions
✔️ Increasing preference for premium and diverse international wine varieties
✔️ Rising visibility of domestic wine producers with unique and region-specific offerings

Trends in the South Korea Wine Market

Growing Popularity of Wine Among Consumers

The South Korea wine market is witnessing a growing popularity among consumers, driven by an increasing interest in wine culture and education. As more South Koreans explore wine as a beverage choice, there is a noticeable shift from traditional alcoholic drinks to wine. This trend is significantly contributing to the South Korea wine market size, as consumers are willing to spend more on premium and imported wines. Wine tasting events, educational workshops, and wine clubs are becoming more common, fostering a culture of appreciation and knowledge surrounding wine. This burgeoning interest is expected to continue driving growth in the market.

Rise of E-Commerce and Online Wine Sales

Another notable trend shaping the South Korea wine market is the rise of e-commerce and online wine sales. With the convenience of online shopping, consumers are increasingly turning to digital platforms to purchase their favorite wines. This shift is impacting the South Korea wine market share, as traditional retailers adapt to the changing landscape by enhancing their online presence. The COVID-19 pandemic has accelerated this trend, leading to a surge in online wine sales as consumers seek safe and convenient purchasing options. Companies that effectively leverage e-commerce strategies are likely to capture a larger share of the market in the coming years.

Increasing Demand for Organic and Natural Wines

The demand for organic and natural wines is also on the rise within the South Korea wine market. As consumers become more health-conscious and environmentally aware, they are seeking wines that are produced with minimal intervention and without synthetic additives. This trend is contributing to the overall South Korea wine market growth, as wineries respond by offering organic and biodynamic options. The appeal of natural wines, with their unique flavors and artisanal production methods, is attracting a niche audience that values authenticity and sustainability. As this segment continues to expand, it is likely to influence the broader market dynamics.

Influence of Wine Tourism and International Exposure

Wine tourism is becoming an influential factor in the South Korea wine market, as consumers seek experiences that combine travel and wine tasting. As South Koreans travel abroad, they are exposed to various wine regions and cultures, leading to a greater appreciation for different wine styles and varieties. This exposure is contributing to the South Korea wine market size, as consumers bring back their newfound preferences and knowledge. Additionally, local wineries are increasingly promoting wine tourism, encouraging domestic consumers to explore local vineyards and participate in tastings. This trend not only enhances consumer engagement but also supports the growth of the overall wine market in South Korea.

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South Korea Wine Market Segmentation

The market is segmented by product type, color, distribution channel, and region.

By Product Type

  • Still Wine (dominant segment; ~85.2% share)
  • Sparkling Wine
  • Fortified Wine & Vermouth

Still wine leads the market due to its versatility, food-pairing flexibility, and broad appeal.

By Color

  • Red Wine (largest share; ~67.8%)
  • White Wine
  • Rosé Wine

Red wine’s leading share is supported by widespread perception of health benefits and compatibility with Korean cuisine.

By Distribution Channel

  • Off-Trade Channels
    • Supermarkets & Hypermarkets
    • Specialty Stores
    • Online Stores
    • Others
  • On-Trade Channels
    • Hotels
    • Restaurants
    • Bars & Wine Bars

Off-trade channels account for approximately 71.1% of total sales, driven by at-home consumption and e-commerce growth.

Regional Insights

  • Seoul Capital Area (largest market)
  • Yeongnam (Southeastern Region)
  • Honam (Southwestern Region)
  • Hoseo (Central Region)
  • Others

The Seoul Capital Area dominates due to high population density, higher income levels, and stronger exposure to global dining culture.

Competitive Landscape

The South Korea wine market is moderately competitive with a mix of:

  • International wine brands and global producers
  • Local wineries and boutique producers
  • Importers and distributors
  • Retail chains, online platforms, and specialty wine stores

Competition is driven by product range, pricing, brand identity, retail presence, and curated consumer experiences.

Key Highlights of the Report

  1. Analysis of market performance for 2019–2024
  2. Forecast outlook for 2025–2033
  3. Market dynamics, drivers and restraints
  4. Segment-wise market breakdown
  5. Consumer behavior insights
  6. Opportunities for new entrants and investors
  7. SWOT analysis
  8. Porter’s Five Forces
  9. Value chain analysis
  10. Competitive mapping and company profiles

 

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