IMARC Group has recently released a new research study titled “South Korea Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Online Gambling Market Overview

The South Korea online gambling market size is projected to grow at a CAGR of 7.75% during the forecast period 2025-2033. The market size was 3,699 million USD in the base year 2024. Growth is primarily driven by increasing internet penetration, widespread smartphone adoption, and technological advancements including the integration of VR, AR, and live dealer games. Regulatory changes and expanding marketing campaigns by operators also contribute significantly.

Study Assumption Years

  • Base Year: 2024
  • Historical Years: 2019-2024
  • Forecast Period: 2025-2033

South Korea Online Gambling Market Key Takeaways

  • Current Market Size: 3,699 million USD in 2024
  • CAGR: 7.75%
  • Forecast Period: 2025-2033
  • The market benefits from increasing convenience by enabling gambling from home or mobile devices.
  • Technological innovations like virtual reality and live dealer games enhance user engagement.
  • Regulatory changes and legalization efforts are creating safer and more transparent gambling environments.
  • Marketing strategies including digital promotions and loyalty programs are expanding the customer base.
  • The industry includes diverse offerings such as traditional casino games, sports betting, poker, and esports wagering.
  • COVID-19 accelerated the market's growth through increased online activity and shifting consumer behaviors.

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Market Growth Factors

The South Korea online gambling market is propelled by increased internet penetration and the widespread use of smartphones, which have expanded the user base and improved accessibility. Rapid technological advancements, notably the incorporation of virtual reality (VR), augmented reality (AR), and live dealer games, have significantly enhanced the attractiveness and immersion of online gambling, stimulating higher engagement among users.

Regulatory developments and the legalization of online gambling across various jurisdictions in South Korea have been pivotal market drivers. These changes foster a safer, more transparent environment, boosting consumer trust and attracting reputable operators. Alongside these legal reforms, vigorous marketing activities, including digital advertising, social media targeting, and attractive loyalty programs, have effectively reached new users and retained existing customers.

The diversity of gaming options is another key growth factor. Platforms offer an extensive range of games such as sports betting (football, horse racing, esports), casino games (live casino, baccarat, blackjack, poker, slots), and emerging formats like esports wagering, catering to a broad spectrum of preferences. Moreover, the COVID-19 pandemic accelerated the transition to online platforms as lockdowns and social distancing raised demand for at-home entertainment, reinforcing the online gambling market’s expansion.

Market Segmentation

Game Type Insights:

  • Sports Betting: Football, Horse Racing, E-Sports, Others
  • Casino: Live Casino, Baccarat, Blackjack, Poker, Slots, Others
  • Others

Each game type segment includes detailed analysis of market trends and projections, highlighting consumer preferences and technological impacts across the various betting options available.

Device Insights:

  • Desktop
  • Mobile
  • Others

The device segmentation evaluates user engagement and traffic distribution across desktop computers, mobile phones, and other devices, illustrating the mobile segment's growing dominance due to convenience and accessibility.

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Regional Insights

The South Korea online gambling market is segmented regionally into Seoul Capital Area, Yeongam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and Others. The report highlights the Seoul Capital Area as a dominant region due to its dense population and advanced technological infrastructure, driving significant market activity. Specific market share or CAGR by region is Not provided in source. This regional diversification reflects varied user preferences and regulatory environments impacting growth dynamics.

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