The Surprising Split Between Success and Struggle
In the world of Matchmaking ads, there’s a clear divide. While some advertisers watch their campaigns hit emotional high notes and conversions spike, others struggle to get even a click. According to Statista, global online dating ad spend surpassed $3.5 billion last year—but a shocking 60% of those campaigns didn’t meet...
In the crowded world of digital advertising, competition for attention is at its peak. Advertisers in nearly every vertical are pushing to grab users who are already scrolling at lightning speed. But here’s a surprising insight: while consumer tech brands often dominate headlines, online dating ads are quietly among the most consistent performers across multiple platforms.
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